Friday, February 26, 2010

Gatorade Drops Tiger Woods


In a move that should come as no surprise to anyone, sports drink Gatorade has decided to part ways with Tiger Woods. This was confirmed late Friday afternoon by a representative from the PepsiCo Inc.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

He would go on to say Gatorade will still be involved with the Tiger Woods Foundation.

This move is hardly shocking. For those who remember the hand writing was on the wall back on December 8, 2009 when Gatorade announced the discontinuation of the Tiger Woods drink line. This came just over a week after the entire scandal broke.

Now it is official. Gatorade is the third major sponsor to drop Tiger Woods. I wonder how they will feel will Powerade signs him for a deal a year from now when Tiger is back on top of his game?

Digg!

2 comments:

  1. ....and I dropped Gatorade many moons ago! Powerade, former sponsor of NHRA Drag Racing!! Give me the blue!

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  2. Visitting your blog.. greetings from Indonesia

    ReplyDelete